中國旅遊商品開發探討
摘要：旅遊商品是旅遊收入中的重要組成部分，直接影響着旅遊業的經濟效益。其中旅遊商品的開發對於促進旅遊業的發展具有重要意義，對提高旅遊業的經濟有非常重要的.作用。目前我國旅遊業正快速發展，但我國旅遊商品生產和銷售中存在諸多問題，嚴重阻礙了我國旅遊商品的發展，致使旅遊購物成爲旅遊發展的頸瓶，需引起旅遊部門的高度重視。本文介紹了旅遊商品的定義、分類，對我國旅遊商品開發中存在的問題的進行了分析研究，提出了發展我國旅遊商品的開發策略的1些建議。
關鍵詞:旅遊商品；旅遊業；營銷策劃
Discussion on the present situation and countermeasure of tourist commodities in China
Abstract: The tourist commodity is an important constituent of travelling income, and the development of tourist commodities is of vital significance to the promotion of tourisms development and of much function to enhance the tourism economy. At present, together with the fast development of our country tourism, our country tourist commodity also exists many malpractices and insufficiency. Many questions exists in our country tourist commodity production and the sales, which seriously has hindered our country tourist commodity traveling shopping becomes the neck bottle of tourist development. This article introduced the definition and the classification of tourist commodity and conducted the analysis research to the present situation and the existed problems in our country tourist commodity development, proposed develops our country tourist commodity development strategy and suggestions.
Key word: Tourist Commodities; Development; Marketing