事件旅遊的發展初探
摘要：近年來，事件旅遊在世界旅遊的發展中受到越來越多的關注，進而成爲西方旅遊學界研究的.熱點之1。國外對事件旅遊發展的研究成果比較顯著，其研究文獻對未來事件旅遊的研究都具有極大的參考價值。而在我國國內對事件旅遊的研究纔剛剛開始。通過對國際和國內事件旅遊發展現狀的介紹，對事件旅遊的發展態勢有了進1步的瞭解。以歷屆奧運會爲例，分析了事件旅遊對旅遊業的影響。根據我國事件旅遊存在的問題，對發展我國的事件旅遊提出了對策。
關鍵詞：事件旅遊 ；奧運會 ；旅遊營銷
Study on the Development of Event Tourism
Abstract: In recent year, event tourism has attracted more and more attention in the development of tourism of the world, therefore it become one of the most hot point in the research of western country research results to event tourism is quite remarkable in foreign country ,its research literature will all have the enormous reference. As a new researches area in our country ,event tourism is just on the beginning. This article through introduce the present situation of future event tourism overseas and domestic ,it get further understanding of the development situation take all the previous Olympic games as the example ,has analyzes event tourism influence to the tourism . According to the existence question in our country, to propose the Countermeasure of event tourism development in our country .
Key words: Event tourism; Olympic Games; Tourism Marketing