旅遊者“拼團”行爲研究

摘要：隨着旅遊業的發展、遊客消費模式的變化和旅行經驗的成熟，散客旅遊已成爲旅遊業的發展趨勢，“拼團”出遊也因此逐漸成爲旅遊者出遊的新形式。本文通過對旅遊者“拼團”行爲的.產生原因及優劣勢的分析，探討了如何推進“拼團”行爲良性發展、構建旅行社與旅遊者之間的和諧與共贏關係，並對“拼團”行爲的發展做出了展望。
關鍵詞：旅遊者網上拼團旅遊市場
Abstract:With the maturity and the prosperous development of tourism,FIT will become the necessary trend in the development of while the change in consumption patterns of tourists and the maturity of travelling experience will also continue to promote the development of ciated travelling will gradually become a new paper make thoughts and comments on how to promote its positive development and construct harmonious and win?win relationship between travel agency and tourist by analysing the cause and its advantages and the end,this paper also makes some prospect about the FIT development.
Keywords:TouristOnline Associated Travelling Tourism market