湖南入境旅遊市場發展變化分析與對策研究
摘要: 近些年來中國旅遊業1直保持了高速度的發展，旅遊業作爲國民經濟新的增長點的地位已經被確認，旅遊業在整個社會經濟發展中的作用日益顯現。在改革開放 20 餘年的`時間裏，我國入境旅遊以年均18％的速度增長。湖南是中國著名的旅遊資源大省，璀璨的歷史文化與秀美的湖光山色交相輝映，構成了獨具特色的旅遊百花園。旅遊業特別是入境旅遊業具備了較好的發展基礎。但是，近年來，隨着旅遊市場競爭的加劇，要實現旅遊業的可持續發展，就必須增強旅遊競爭力，提高競爭力的前提，是進行科學有效的旅遊市場研究和分析。本文將對湖南入境旅遊市場進行綜合分析與對策研究。
關鍵詞: 湖南; 入境旅遊市場; 對策
Analysis of Hunan Inward Tourism Market and It，s Strategy
Abstract: In recent year Chinese tourist trade has always been kept development of high-speed ， the tourist trade position as new growth point of national economy has already been affirmed ， tourism has been appeared more important in entire society economic h. Within the time reforming the over 20 years opening to the outside world， China inward tourism increase by with 18％s annual equal speed. Hunan is a big province of famous tour of Chinese resources， resplendent history culture and elegant landscape of lakes and mountains have shined by reflected glory， composed to have the characteristic tour hundred-flower garden alone. Especially tourist trade has had the good development basis. With aggravating competing in recent years， the tourism market must strengthen the competition ability to prolonged to development tourism market. To improve the competition ability， must to have effective science analysis and researching for tourism market. This article will be aimed to Hunan inward tourism market have an synthetic analysis and countermeasure research.
Keywords: Hunan ; Enters A Country The Traveling Market; Countermeasure
