海南省特色旅遊業發展研究
摘要：隨着現代化和城市化過程的加快，旅遊業越來越受到人們的`青睞。海南旅遊業是海南發展經濟的主導產業，雖然起步較晚，發展卻非常迅速，但發展過程中存在經營體制的不健全、產品單1粗糙、從業人員素質低等許多問題，這些問題嚴重製約了海南旅遊業的發展。本文首先總結了海南旅遊業發展現狀，對旅遊業發展的優勢和劣勢進行了分析，然後提出了發展海南旅遊業的政策建議.
關鍵詞：特色旅遊業；SWOT分析；研究
Research on the Development of Hainan’s Characteristic Tourism
Abstract: Along with further development of modernized and urbanized process, the tourism more and more receives peoples favor. Although The Hainan’s tourism industry that is the core of Hainan’s industry, starts late， it’s development extremely is actually rapid, in recent years, which the management and the management system are not perfect, product is sole rough， the workers quality is low and so on that have restricted the Hainan’s tourisms development This article first analyzes the development situation of Hainan’s tourism, points out the superiority and weeknes, opportunity and threaten, then make some suggestions to some problems which exist in the development.
Key words: special tourism；SWOT analysis； reseach
