摘 要：務旅遊是個內涵非常豐富的旅遊範疇，包含了商務與公務差旅、會議旅遊、展覽旅遊、獎勵旅遊以及大型活動旅遊等多個層面。商務旅遊在出遊目的、採購特徵、交易方式等方面與傳統旅遊有很大區別。旅遊企業只有認真研究商務旅遊這些基本特徵，才能在業務轉型和尋求新的旅遊業務增長點的.過程中真正做到有的放矢，遊刃有餘。
關鍵詞：商務旅遊；旅遊市場；營銷策略
On the Business Travel market and Marketing Strategy
Abstract：The commercial traveling is the connotation extremely rich traveling category, has contained the commerce and official business travel, the conference traveling, the display traveling, the reward traveling as well as the large-scale active traveling and so on many stratification plans. Travels with the traditional citizen take "individual choice behavior" compares as the foundation, the commercial traveling take" the organization choice behavior" as the foundation, more has manifested the organization will, this essence distinguishes causes the commercial traveling to go to travel aspect and the traditional traveling and so on goal, purchase characteristic, transaction way has the very big difference. The traveling enterprise only has earnestly studies the commerce to travel these basic characteristics, can reform the service and seeks the new traveling service to grow in a process truly achieve with a clear goal, accomplishes a task with ease.
Keyword：Business Travel; Traveling Market; Marketing Strategy
