網絡化背景下我國旅行社的發展對策研究
摘要：網絡的迅速發展壯大1方面給旅行社帶來了衝擊,使旅行社的中介地位受到威脅。另1方面，網絡化必將旅行社推入變革的大潮之中，改變目前“散、小、弱、差”的局面，實現規模經營。因此，網絡更多的`是爲我國旅行社發展壯大提供了商機。本文從分析我國傳統旅行社存在的問題出發，提出網絡化時代我國旅行社的應對策略及發展趨勢。
關鍵詞：網絡化；旅行社；信息化平臺
The Study on Solutions of Development of Travel Agencies Under network background
Abstract: The rapid expanding of Network one hand gives the travel agents a blow and threat to its intermediary position ,on the other hand the network is bound to promote the traditional travel agencies into the tide of change, which will improves the current "casual, small, weak, poor "situation and achieves economies of scale in operations. What’s more, the network will offer business opportunities to Chinas development and growth of travel agents. Based on the analysis of our traditional travel agents’ present issue. This article offered the corresponding Strategy and development trend to travel agents.
Key words: internet; Travel agency; Information platform
