電子商務個性化需求的條件研究

摘要：個性化需求已經成爲商務中一個重要的。本文從網站策略需求、產品策略需求研究個性化需求的`內在性，從生產模式、模式、經營模式、價值模式的變化和相關案例，研究電子商務活動的個性化需求的必然性，從而得出個性化需求條件形成之必然。

關鍵詞：電子商務，個性化服務，個性化產品，無差異產品


Abstract: individualization requirement has become an important research question in e-commerce development. The inherent individualization requirement is studied from these requirements of Web site tactics and product tactics, the inevitability of e-commerce activity-based individualization requirement is studied from some related cases and the changes of production model, economic model, management model and value model, and then to get the inevitability of forming the individualization requirement in this ***.

Keywords: E-Commerce, individualization service, individualization product, Non-divergence product

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