A Contrastive Study of Promotion Language in Chinese and in English
Abstract
With the development of economic globalization, the market competition becomes more and more intensive. Promotion has become an important way for enterprises management. The promotion language refers to the language used in sales. It is used by many enterprises to increase its sales. As a result of different levels of economic development and various cultural backgrounds, the use of different promotion languages makes different effects. Cultural background, economy, history and different thoughts do affect promotion language. Based on E.B. Taylor’s theory about the definition of culture, and Benjamin Whorf’s theory about the relationship of language to culture, this thesis analyzes differences of promotion language in Chinese and English and different ways of using promotion language by contrast，and comes to a conclusion that different promotion language should be used in different environment by summarizing rules of using it properly, which will be helpful to learn the application of the promotion language.
Key Words: sales promotion; commercial shopping; culture; marketing;
comparing
摘 要
隨着經濟全球化的發展，市場競爭日趨激烈,促銷已成爲企業經營的1項重要方式。促銷語言是指在商品銷售活動中使用的語言文字,它是廣告活動與語言相結合的產物。由於經濟發展水平和文化背景的不同,不同促銷語言的使用也產生了不同的效果。本文以前人的研究爲基礎來進行研究。如語言學家托勒對文化的定義理論，以及本傑明對語言與文化的關係研究理論等。文化背景、經濟、歷史和思維方式等不同因素對促銷語言產生了重要的`影響。本文通過對比的方法來分析中英促銷語言中存在的差異，以及分析產生差異的原因，從而得出結論，不同的環境中必須使用不同的促銷語言。同時文章中總結了合理使用促銷語言的規則。本文的研究結論有助於加深對促銷語言的本質認識以及對促銷語言的合理應用。
關鍵詞：促銷、商業購物、文化、市場營銷、對比
..............
收費英語畢業論文【包括：畢業論文、開題報告、任務書、中期檢查表】
