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最新商務英語BEC初級模擬試題(1)
David Lloyd Leisure PLC
If you had considered where to invest your money ten years ago, the leisure industry might not __0__ immediately sprung to mind. It seems that David Lloyd, the former Davis Cup tennis player, knew better. His company was floated in March 1993 and shares could have been sold seven times __31__. The launch of the first club took place in Heston in 1982, __32__when a further six have opened, the __33__recent in Glasgow. With the profit from the flotation, a strong cash flow and existing banking facilities, the company is in a position __34__open two new centers a year.
The company expects to spend around￡5 million developing each new club. New locations are currently __35__ sought in Birmingham Bristol and Manchester. In addition, planning application has been submitted for a site in Beckenham, South London and despite this very rapid progress, David Lloyd is keen to expand even __36__ quickly, saying “the market is totally underdeveloped.”
Initial joining fees account __37__ over 50% of turnover and at the time of flotation the club has some 33,000 family, individual and corporate members.
As might __38__expected, all the clubs have indoor tennis facilities, but these take up a large area in relation __39__the number of customers, club would not be profitable through tennis alone. As a result, they are moving away from racquet sports and putting greater emphasis on other areas, __40__ as fitness clubs with gyms and swimming pools
最新商務英語BEC初級模擬試題(2)
Is Your Company Really Market-driven?
We now know that being customer-oriented is only part of what it means to be market-driven. About fifty years ago, Peter Drucker, the management philosopher, appeared to __0__ what it means to be market-driven when he described the so-called “marketing concept”. He __21__ marketing with customer orientation. He said that to be market-driven meant always __22__ the customer first and continuously improving the value of the service to the customer. Profit was the reward for creating a satisfied customer. Drucker used General Electric as an example of the new marketing __23__. The US company has __24__ its new product development process so that it begins with research into customers’ needs and wants, rather than by __25__ market-testing ideas which have been developed in laboratories.
Unfortunately, Drucker’s marketing concept __26__ strategic guidance. He described an organizational culture – a set of values and beliefs about the importance of the customer – which makes a company customer-oriented. However, he did not offer any __27__ on how to become market-driven: that is, knowing which customers to serve or how to go about serving them.
In recent years, marketing scholars have __28__ the definition of being market-driven to include not just customer orientation but also __29__ of competitors’ product offerings and the discipline of profit orientation in the analysis of product/market opportunities. This broader concept of market orientation __30__ that of customer orientation.
0. a. summarize b. conclude c. point d. draw
21. a. referred b. concerned c. equated d. balanced
22. a. having b. putting c. doing d. taking
23. a. instance b. means c. occurrence d. approach
24. a. differed b. fitted c. modified d. transferred
25. a. simply b. easily c. clearly d. barely
26. a. lacked b. missed c. deducted d. subtracted
27. a. aspects b. issues c. ways d. guideline
28. a. grown b. expanded c. spread d. prolonged
29. a. compensation b. account c. consideration d. attention
30. a. returns b. substitutes c. replaces d. supplies