| Company's name: | Starcom GuangzhouBegin and end date: 2007-05-2012-10 | | Enterprise nature: | Soly foreign funded enterprisesIndustry: Advertisement | | Job Title: | Planner | | Job description: | - Was in charge of P&G Olay, Camay, Safeguard, and now for Head & Shoulders
- Formulate media strategy annually or according to different commercial campaigns, including media object and strategy, master plan, media evaluation and perspective, budget allocation etc..(Media plan cover TV, print, outdoor, digital and so on; Handle annual master plan for past 2 fiscal year; Projects include Olay new product national launch, new brand Camay China launch, Head & Shoulders men product national launch)
- Media review and forecast landscape in past 2 years; analyse media value; competitor analysis; media innovation
- Familiar with dynamic media market, the operations of different medium. Have good relationship with media.
- Via consumer research, data collection to in-depth understand on purchase psylogy of target consumers
- Smoothly work with client, external partners and media meanwhile solve problems by efficient communication
- Good at data processing and proposal writing | | Reasons for leaving: | |
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