我國保險業應對國際競爭的策略分析
摘 要：經濟全球化的發展,必然會帶來保險的國際化,這種國際化必然會對我國保險業產生重大影響。近幾年來隨着外國保險公司得不斷涌入，給我國保險業帶來的巨大挑戰,促進民族保險業質的飛躍,是中國保險業界面對的1個重要課題。本文對我國保險業在國際競爭的大背景下所面臨的機遇、挑戰及存在的主要問題進行分析：從長遠看,外資保險公司帶來的先進的保險技術和經營管理經驗,不僅有利於深化我國保險體制改革,加快保險業結構調整和經營機制轉換的步伐,而且有利於完善和發展我國保險市場體系,豐富我國的保險品種供給；但從短期看,面對着國際保險市場的激烈競爭,將會給我國保險業帶來巨大的'挑戰。並運用比較研究的方法提出了有效運用金融保險服務貿易條款,提高國內保險企業自身的競爭能力,根據世貿組織的有關規則制定相應的防範和競爭策略,以及相關的配套措施提升其國際競爭力的相應對策。
關鍵詞：中國保險業；國際競爭力；外資保險
Strategy analysis of insurance industry facing to the international competition in China
Abstract：The economical globalization development can inevitably bring with the internationalization of the insurance and this kind of internationalization has the significant influence to our country’s insurance industry. In the last few years, unceasingly entering with the foreign insurance companies challenge for our country insurance industry and, promotion nationality insurance industry quantities leap are important to, will be able to give our country insurance industry to bring the huge challenge. And proposed using the comparison research methods, the effective utilization finance insurance service trade provision, sharpens the domestic insurance enterprise own competitive ability, according to World Trade Organizations related rule formulation corresponding guard and the competition strategy as well as the correlation necessary measure promoting, its international competition strength the corresponding countermeasure.
Key words：Chinese insurance industry；International competition strength；Foreign capital insurance
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