摘要：21世紀，旅遊電子商務不僅代表了旅遊產業發展的重要方向，也是旅遊企業參與國際競爭的重要手段。旅遊電子商務的迅猛發展對西部旅遊業來說既是機遇又是挑戰.但目前西部旅遊電子商務的發展尚處於起步階段，它還存在着信息意識、在線支付、基礎設施、網站建設以及人力資源等方面的問題，本文對此進行了詳細的`分析並提出了相應的對策。
關鍵字：電子商務；旅遊電子商務；西部旅遊業
The position,problems and couter measures of development in E-C for tourism in western china
Abstract: In 21 century, tourist E-C do not only represents the direction of tourism industry development, but also works as import means for tourism on participating global competition. The fast development of tourist E-C is the opportunity as well as the challenges for the western tourism. However, the development of western tourist E-C still to be at the start stage now, there are many problems ,for example, the information consciousness, online payment, infrastructure, website construction ,human resources and so on. the author has analyzed these details and proposed the corresponding measure in this article .
key words: Electronic commerce; tourist E-C; western tourism
