Marketing Specialists create marketing strategies for businesses. Read on to learn more about salaries and training for Market Specialists.
What Marketing Specialists Do
A Marketing Specialist designs and implements marketing strategies and campaigns for businesses. Companies often turn to marketing firms to help them increase sales and better market their goods and services to customers. A Marketing Specialist supervises the design of these marketing programs. While Marketing Specialists can oversee the execution of an existing marketing campaign, they also create new campaigns from scratch. Typically, a Marketing Specialist supervises a team of marketers and works under the direction of a marketing manager.
Salary and Training for Marketing Specialists
According to , , the median salary for a Marketing Specialist is about $47,000. Marketing Specialists make anywhere from $32,000 to $68,000 annually, reports . Employers typically require Marketing Specialists to have a degree. According to the U.S. Bureau of Labor Statistics (BLS), , marketing professionals often need a bachelor's or master's degree in marketing. Some employers select candidates who hold a business administration degree with a marketing specialty.
Career Outlook for Marketing Specialists
The BLS reports that there will be increasing growth in the marketing field through 2016. As companies produce goods nationally and abroad, they will turn to marketing firms to help them reach consumers and increase sales. However, the BLS expects that competition for these jobs may be intense. Marketing Specialists who have degrees and job experience will have better job prospects, reports the BLS. As Internet commerce grows, the need for Marketing Specialists who understand online sales and e-marketing may also grow.