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John Smith
1234 1st Avenue North
Any City, Any State 55555
H: (456) 123-7890 W: (456) 123-1234
E-mail Address:
Objective
To obtain a challenging position with a market leader that utilizes my experience in product management, sales management, account management, and project management.
Professional Summary
Experienced manager with skills in leading direct reports as well as cross-functional teams, managing a product line from cradle to grave, justifying new product development investments, determining and documenting new product requirements, developing sales forecasts and product pricing, and launching new products to the marketplace. Proven ability to manage key account relationships and large-scale projects. Experience with presenting to senior management, representing senior management in discussions with others in the company, meeting with customers, training and assisting dealers, and coordinating the activities of region managers.
Experience
A Company, Inc., Any City, Any State, 7/96 – Present. Product Manager, 1/99 – Present.
Reporting to the V. P. of Product Management, responsible for a product line of 20 products representing $12 million in sales revenue for a leading manufacturer of ABC equipment generating sales of $450 million annually.
Increased product line sales from $8 million in 1999 to $12 million in 2000, a 50% increase, and managed the company’s $30 million accessories and parts program.
Launched new product into the marketplace to replace an existing product increasing annual unit sales from 3,000 to 12,000.
Meet with dealers, national accounts, end-users, and the sales force to define new product requirements and work with product development to document these requirements in product specifications.
Analyze competitive product offerings in terms of features and benefits as well as price points.
Determine sales forecasts for proposed new products and justify new product development investments through an IRR and NPV analysis.
Review product pricing and gross margin goals for existing products annually and establish new product pricing.
Develop written launch plans outlining the launch process, present launch plans to senior management for approval, and track actual unit sales and gross margin performance for new product launches.
Conduct new product training for the sales force and dealer network including providing test units to region managers and key dealers for use in demonstrations.
Work with an Italian equipment supplier as well as A Company’s manufacturing plants in A Country and A Country to manage product offerings for the North American market that are produced overseas.
Exhibit products at trade shows and attend trade shows to review competitors’ products.
Key Account Manager, 4/00 – 12/00.
Led a cross-functional team with representatives from manufacturing, customer service, technical service, quality, IT, sourcing, accounts receivable, logistics and shipping to ensure a $12 million key account, the largest account in company history, received timely and effective support regarding any issue.
Managed all product launches into 8 branch locations of this key account and coordinated new product training for the 300 key account representatives.
Coordinated activities and supported key account representatives in a sales blitz resulting in over 1,000 product demonstrations.
Worked with the key account to jointly establish sales forecasts, conveyed these forecasts to manufacturing, and met with manufacturing and logistics on a weekly basis to ensure timely equipment delivery. Jane Doe Page 2
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