Consumer?Behaviour
0?The?consumer?is?the?focus?of?all?retail?business?and?it?is?important?to?appreciate?how
00?consumers?are?influenced?in?their?buying?decisions.?Most?of?consumers,?before?making?a
34?purchase,?gather?information?and?evaluate?with?the?alternatives,?but?the?extent?to?which
35?they?look?for?information?depends?on?the?type?of?purchase.?For?example,?in?the?case?of
36?routine?grocery?purchases?most?consumers?respond?to?automatically.?However,?for
37?purchases?where?the?risk?of?making?the?wrong?decision?is?greater,?like?buying?a?new
38?car,?so?the?search?for?information?is?more?important.?The?decision?to?purchase?is?never?a wwW
39?single?decision?but?a?number?of?these?separate?decisions,?and?at?any?time?during?this
40?process,?consumers?can?change?their?minds?about?and?choose?an?alternative?route.?For
41?example,?although?a?consumer?may?have?decided?where?to?buy?a?product?only?to?realise
42?at?the?last?moment?that?this?is,?in?fact,?having?the?wrong?choice.?The?price?in?the?store?may
43?be?too?high?or?the?staff?unhelpful.?On?the?other?hand,?a?lack?of?queues,?favourable?credit
44?facilities?and?efficient?staff?all?lead?to?a?too?positive?impression,?so?retailers?should
45?remember?how?difficulties?in?these?areas?that?can?affect?a?sale?or?even?lose?a?customer?permanently.《Consumer?Behaviour》,消費者行為。文章分析了一些影響消費者行為的因素。
34題,evaluate是及物動詞,後面直接接賓語。evaluate?the?alternatives,評估替代的選擇。with多餘。
35題,正確的
36題,如果是respond?to,後面應該要接賓語,而這裡的respond?to後面的是副詞,所以直接用respond表示反應,to是多餘的。
37題,正確的
38題,這裡並沒有因果關係。完整的句子是這樣的:for?purchases?where?the?risk?of?making?the?wrong?decision?is?greater,(so)the?search?for?information?is?more?important.意思風險越大,收集資訊越重要。so是多餘的。
39題,separate?decision是和前面的single?decision相對應說的,並沒有特別指代,所以代詞these在這裡是多餘的。
40題,change?their?minds,改變他們的注意,about多餘。
41題,這個句子並沒有轉折的意思,完整的是a?consumer?may?have?decided?where?to?buy?a?product?only?to?realize?at?the?last?moment?that?this?is?the?wrong?decision。連詞although是多餘的.。
42題,從上面的完整句子可以看出,已經有了謂語is,having是多餘的。
43題,正確的。
44題,too是副詞,後面不能跟著來修飾名詞,只能是too?positive。而從這裡的句子的意思來看,是說好的裝置和高效率的員工可以帶來一個好的印象。所以too是多餘的。
45題,that引導從句。而這個句子主謂賓很齊全,that前面是主語,affect是謂語,後面是賓語,不是從句,所以that多餘。