國內男性時尚雜誌中男性形象的塑造與解讀研究
【中文摘要】 近年來,國內男性時尚雜誌市場不斷升溫。本文所探討的男性時尚雜誌是指以男性爲訴求對象的時尚生活雜誌,是一種時尚生活理念的泛文化表達,涉及面龐雜寬泛。男性時尚雜誌既是一種文化文本,也是一種社會實踐。它重新定義了男性之美,影響人們對男性氣質的傳統看法,也影響了男性的生活觀念和生活方式。本文以男性形象爲切入點,運用傳播學理論和文化研究的視角,深入研究國內男性時尚雜誌的文本、受衆,探尋男性時尚雜誌的編碼、解碼方式以及兩者的相關性,試圖爲男性時尚雜誌的編碼方式提出相應的建議,從而使之達到更好的傳播效果。首先,本文選擇了六期《時尚先生》作爲研究樣本,通過內容分析、文本分析、符號學等方法對文本進行解構,挖掘其中的文化意義、意識形態,從而探尋了當今國內男性時尚雜誌對男性形象的編碼方式;其次,通過個案研究,結合霍爾的三種解讀方式,對成都地區男性受衆對國內男性時尚雜誌中男性形象的解讀方式進行了分析,探究了雜誌中男性形象對受衆身體意象的影響,對受衆消費行爲的影響,並進行了原因分析;最後,試圖爲男性時尚雜誌的編碼方式提出相應的建議,從而達到更好的傳播效果。通過全文的分析可以得出大部分男性受衆對男性時尚雜誌中塑造的男性形象持協商式立場的解讀方式,表現爲:受衆較認同雜誌所倡導的服飾搭配、美容保養等生活方式,理解雜誌塑造的時尚男性形象,但更多的是站在一個旁觀者的角度,強調自身的社會立場,使訊息中內涵的意義適合於他本身所屬團體的地位,不會盲從,對自身身體意象和消費觀影響也不大。對男性時尚雜誌文本的分析能挖掘媒體文本的意義及其影響。對受衆的解讀研究不僅能歸納出受衆的閱讀習慣,還能更好地指導媒體的傳播效果,使受衆真正從這些雜誌中受益,以更積極健康的形象和心態踏上路程。
【英文摘要】 It was found that the male vogue magazine had become more and more popular in china over these years. The male vogue magazine we discuss in this article is referred the vogue magazine which is aimed at men, it is an expression of vogue life idea, including comprehensive contents. In fact, the male vogue magazine is not only a cultural text but also a social practice. It redefined the male ideal body image, influenced people's traditional concept about male temperament, and also had impact on male's life concept and ing from the angle of male body image, this article deeply research the texts and audiences of domestic male vogue magazine according to communication theory and cultural research concept, look for the encoding and decoding ways of male vogue magazine and their relationship, and try to provide some suggestions for encoding ways, in order to obtain better communication tly, the author designates six issues of <ESQUIRE> as a swatch and decomposes this set of material by analyzing its content, studying its text materials and semeiology related issues. The author also manages to excavate the cultural and ideology related significance hidden within and identify modern male vogue magazines’coding style of male visual ndly, the author scrutinizes the manner that the male in Chengdu area appreciate the visual impressions formatted by the domestic male vogue magazine. Meanwhile, this paper explores the relationship between the coding and decoding process of the domestic male vogue magazine and the reason that accounts for this last, this paper focuses on proposing beneficial suggestions on the coding manner for male vogue magazines and consequently promoting their analysis of the whole article, it is found that a majority of male audiences hold the way of negotiated reading on these male body images in male vogue magazine. Which reveals in some ways: To a certain extent, audiences identify with the life styles which magazine called for, and know the vogue male image in magazine, but they are inclined to emphasize their own social stands, never follow anyone like sheep. Moreover, results indicate that those ideal male images in magazine do not have obvious impact on their body images and consumption concept. On one side, Texts analysis can explore the meaning and effect of media. On the other side, Audiences analysis not only help to learn the audiences reading habit, but also i
mprove the media’s communication effect, and make audiences benefit from it
【中文關鍵詞】 身體意象; 編碼解碼; 男性時尚雜誌; 男性形象
【英文關鍵詞】 body image; encode-decode; male vogue magazine; male image
【畢業論文目錄】
國內男性時尚雜誌中男性形象的塑造與解讀研究
摘要 4-5
ABSTRACT 5-6
第一章 緒論 9-17
1.1 問題的提出 9-13
1.1.1 研究背景 9-10
1.1.2 國內外研究現狀 10-13
1.2 相關概念的界定 13-14
1.3 選題意義和研究方法 14-17
1.3.1 選題意義 14-15
1.3.2 研究方法 15-17
第二章 國內男性時尚雜誌對男性形象的塑造 17-31
2.1 對“塑造”的理解 17-19
2.1.1 編碼與表徵 17-18
2.1.2 語言和言語 18
2.1.3 從語言到符號 18-19
2.2 國內男性時尚雜誌對男性形象塑造的三層涵義 19-20